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"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
Leo Burnett, advertising executive, responsible for the creation of the most important icons of the last century, named by TIME magazine as one of the most influential men of the 20th century.
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In the history of graphic design...
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Professor Richard Guyatt (born 1914, died 2007) was a British designer and academic who has been described as "one of the 20th century's most seminal figures in the world of graphic design". In 1948, Guyatt invented the phrase "graphic design".
This is a design for Shell "These men use Shell, racing motorists, you can be sure of Shell (poster) 1939" |
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